Anthropomorphism Campaign

The following images were created as part of an Anthropomorphism campaign to highlight biodiversity challenges in Australia, with one image a day for 20 days. We’ve just finished the campaign and it’ll be fascinating to reflect, see how successful this experiment has been for our small NFP and what lessons we can take away from it. Generative AI certainly offers some new and unique ways to reach audiences.

The irony of using AI generated figures to represent creatures big and small certainly isn’t lost on us, but you try getting a koala into some clothing!!!

Tools used: @midjourney, @adobefirefly, @openai

#NoKoalaLeftBehind

An AI generated photo of a Koala in khaki clothing sitting, with a small tent in the background. A hashtag caption in the foreground reads # no koala left behind.

Day #1

These cuddly creatures are facing a housing crisis due to rampant deforestation. With each tree cut down, their homes vanish, leaving them vulnerable and displaced.

It’s time we lend them a helping hand and protect their precious habitats! 🐨🏡🌳

#thebeats_org #SaveTheKoalas #NoKoalaLeftBehind #DeforestationAwareness

#biodiversity #nature #koalahabitat #stopdeforestation #koalaprotection
#stoplogging #koalaprotection #koalasurvival
#koalarescue #koalacrisis #koala #australia #koalas #koalabear #koalalove #wildlife #animals #koalasofinstagram
(@midjourney, @adobefirefly, @openai)

An AI generated photo of a Koala in khaki clothing sitting, with a small tent in the background. A hashtag caption in the foreground reads # no koala left behind.

Day #2

Koala homelessness is no joke! Loss of habitat from deforestation is pushing these adorable creatures to the brink.

Let’s turn their frowns upside down by spreading awareness about the devastating impact of habitat loss and taking action to preserve their homes.

Remember, even the smallest effort can make a big difference in saving these furry friends! 🌿🐨🛠️

#thebeats_org #KoalasNeedHomes #HelpThemFindOne #ActForKoalas
#biodiversity #nature #koalahabitat #stopdeforestation #koalaprotection
#stoplogging #koalaprotection #koalasurvival
#koalarescue #koalacrisis #koala #australia #koalas #koalabear #koalalove #wildlife #animals

(@midjourney, @adobefirefly, @openai)

An AI generated photo of a Koala in khaki clothing sitting, with a small tent in the background. A hashtag caption in the foreground reads # no koala left behind.

Day #3

Attention all superheroes: koalas need your help! With their habitats disappearing due to deforestation, climate change, and human encroachment, it’s time to step up and become their protectors.

Let’s fight against habitat destruction, plant more trees, and restore their natural homes. Join @nationaltreeday nation tree day and help plant a tree. #planetark

Schools Tree Day July 2023
National Tree Day 30th July 2023

Together, we can build a better future for these adorable creatures, one tree at a time! 🌳🦸‍♀️🐨💚

#thebeats_org #KoalaHeroes #SaveTheirHomes #TakeAction
#thebeats_org #KoalasNeedHomes #HelpThemFindOne #ActForKoalas
#biodiversity #nature #koalahabitat #stopdeforestation #koalaprotection
#stoplogging #koalaprotection #koalasurvival
#koalarescue #koalacrisis #koala #australia #koalas #koalabear #koalalove #wildlife #animals

(@midjourney, adobefirefly, @openai)

An AI generated photo of a Koala in khaki clothing sitting, with a small tent in the background. A hashtag caption in the foreground reads # no koala left behind.

Day #4

Picture this: a world without koalas. It’s a sad reality we face if we don’t act now.

Deforestation, loss of habitat, and the effects of climate change pose a significant threat to their survival.

Join the movement to preserve their homes, combat climate change, and ensure a brighter future for generations to come.

Koala charities are often looking for volunteers, so why not check if any need help in your local area?

Together, we can rewrite the story and secure a world where koalas thrive! 📸🌍🐨💙

#thebeats_org #KoalaConservation #RewriteTheFuture #ClimateActionNow

#thebeats_org #KoalasNeedHomes #HelpThemFindOne #ActForKoalas
#biodiversity #nature #koalahabitat #stopdeforestation #koalaprotection
#stoplogging #koalaprotection #koalasurvival
#koalarescue #koalacrisis #koala #australia #koalas #koalabear #koalalove #wildlife #animals

An AI generated photo of a Koala in khaki clothing sitting, with a small tent in the background. A hashtag caption in the foreground reads # no koala left behind.

Day #5

Koala homelessness is no joke! Loss of habitat from deforestation is pushing these adorable creatures to the brink.

Let’s turn their frowns upside down by spreading awareness about the devastating impact of habitat loss and taking action to preserve their homes.

Remember, even the smallest effort can make a big difference in saving these furry friends! 🌿🐨🛠️

#thebeats_org #KoalasNeedHomes #HelpThemFindOne #ActForKoalas
#biodiversity #nature #koalahabitat #stopdeforestation #koalaprotection
#stoplogging #koalaprotection #koalasurvival
#koalarescue #koalacrisis #koala #australia #koalas #koalabear #koalalove #wildlife #animals

(@midjourney, @adobefirefly, @openai)

#WombatStew

An AI generated photo of a Koala in khaki clothing sitting, with a small tent in the background. A hashtag caption in the foreground reads # no koala left behind.

Day #6

Did you know that the northern hairy-nosed wombat is one of the most endangered mammal species in the world, with just over 300 individuals remaining?

Let’s take action to protect them! Check out organisations likethe Wombat Foundation @wombatfoundation and see how you can help!

🎶🌍 #WombatWarriors #ProtectTheirHomes #thebeats_org #wombat #wombats #wombatsofinstagram #wombatlove #WombatWarriors #ProtectTheirHomes #kangaroo #nature #australianwildlife #australiananimals #cuteanimals #wombattv #x #WeLoveWombats #animallovers #aussieanimals #wombatrescue #animal #marsupial #animalsofinstagram #hybridtheory #cuteanimal

(@midjourney, @adobefirefly, @openai)

An AI generated photo of a Wombat dressed as a chef making a stew in an old kitchen. A caption in the foreground reads Wombat Stew.

Day #7

Wombats are true underground artists, creating intricate burrow systems. Did you know that a single wombat burrow can be as long as 30 meters?

Let’s protect their subterranean masterpieces and safeguard their habitats from the threats of human encroachment.

Why not contact a wombat focused charity and see how you can help. Maybe help raise funds for a one of their programs.

Together, we can make a difference! 🌿🏠

#wombatstew #WombatHabitat #PreserveTheirWorld

#thebeats_org #WombatWarriors #ProtectTheirHomes

#thebeats_org #wombat #wombats #wombatsofinstagram #wombatlove #WombatWarriors #ProtectTheirHomes #cuteanimals #wombattv #x #WeLoveWombats #animallovers #aussieanimals #wombatrescue #animal #marsupial #animalsofinstagram #cuteanimal #Anthropomorphism

(@midjourney, @adobefirefly, @openai)

An AI generated photo of a baby wombat in a pot of stew looking non-plussed A caption in the foreground reads Wombat Stew.

Day #8

@thebeats_org would like you to note that no baby wombats were hurt in the making of this picture!

Introduced predators pose a threat to wombats, especially vulnerable young individuals.

Promote responsible pet ownership and advocate for wildlife-friendly practices. Support predator control programs. Let’s protect wombats from their predators! 🐕🦊

Why not check out #WIRESWildlifeRescue and see how you can help them with their wildlife rescue programs?

#PredatorControl #ResponsiblePetOwnership #ProtectNativeSpecies

#wombatstew #WombatHabitat #PreserveTheirWorld
#thebeats_org #WombatWarriors #wombatwednesday #ProtectTheirHomes
#thebeats_org #wombat #wombats #wombatsofinstagram #wombatlove #WombatWarriors #ProtectTheirHomes #cuteanimals #wombattv #x #WeLoveWombats #animallovers #aussieanimals #wombatrescue #animal #marsupial #animalsofinstagram #cuteanimal #Anthropomorphism

(@midjourney, adobefirefly, @openai)

An AI generated photo of a Wombat dressed as a chef making a stew in an old kitchen. A caption in the foreground reads Wombat Stew.

Day #9

Wombats suffer from sarcoptic mange, a parasitic, contagious skin disease causing distress and health issues.

Help collect information above wombats. Record your sightings of wombats and their health on the WomSat Google Map.

Let’s fight mange together! 🩺🐾

#FightMange #WombatHealth #MangeAwareness
#wombatstew #WombatHabitat #PreserveTheirWorld
#thebeats_org #WombatWarriors #ProtectTheirHomes
#thebeats_org #wombat #wombats #wombatsofinstagram #wombatlove #WombatWarriors #ProtectTheirHomes #cuteanimals #wombattv #x #WeLoveWombats #animallovers #aussieanimals #wombatrescue #animal #marsupial #animalsofinstagram #cuteanimal #Anthropomorphism #sarcopticmange

(@midjourney, adobefirefly, @openai)

An AI generated photo of a Wombat dressed as a chef making a stew in an old kitchen. A caption in the foreground reads Wombat Stew.

Day #10

Wombats can go for a long time without drinking water. They limit their water loss by staying in their burrow during the heat of the day. They also get most of their water from the plants they eat 🌊🌿

Learn about wombats and the threats they face. Then share this information with your friends, family, and community. Education is the first step in making a meaningful difference to these beautiful creatures!

#WombatKeystones #EcosystemBuilders
#FightMange #WombatHealth #MangeAwareness
#wombatstew #WombatHabitat #PreserveTheirWorld
#thebeats_org #WombatWarriors #ProtectTheirHomes
#thebeats_org #wombat #wombats #wombatsofinstagram #wombatlove #WombatWarriors #ProtectTheirHomes #cuteanimals #wombattv #WeLoveWombats #animallovers #aussieanimals #wombatrescue #animal #marsupial #animalsofinstagram #cuteanimal #wombatwednesday #Anthropomorphism

(@midjourney, adobefirefly, @openai)

#Devil’s Symphony

AI generated Tasmanian devil dressed as a barrister in a courtroom with a crowd of other devils in the background. The hashtag #devil's advocate is at the bottom of the picture.

Day #11

Tasmanian devils are vital to Tasmania’s ecosystem, acting as nature’s cleanup crew and controlling other pests. They’re also a treasured symbol of our unique wildlife and local culture, reminding us of the importance of biodiversity and conservation. 🌏💚

Let’s rally behind these fascinating creatures, spreading awareness and taking action to protect them. By doing our part, we can ensure that the Tasmanian devil’s communal dinner table stays loud and lively for generations to come! 🎉🐾

Find out more about the Save the Tasmanian Devil Program to see how you can help.

#TasmanianDevil #DevilDinnerParty #WildlifeConservation #Biodiversity #EcoWarriors #NatureCleanupCrew #SaveTheDevils #TasmaniaWildlife #ProtectWildlife #DevilConservation #DevilLove #NotSoDevilish #NatureLove #EcoFriendly #ConservationMatters #UniqueWildlife #EndangeredSpecies #SpeakForTheDevils #NatureIsAmazing #WildlifeProtection #TasmanianCulture #biodiversity

(@thebeats_org @midjourney, adobefirefly, @openai)

A animated picture that zooms out revealing larger groups of Tasmanian devils playing musical instruments. The word Devil's symphony is on the bottom of the screen.

Day #12

They’re not as devilish as they seem! Tasmanian devils are shy creatures, often misunderstood due to their defensive nature when threatened. Once seen across Australia they are now only found in Tasmania.

Let’s educate more people about these unique Australian animals! 🇦🇺

Help protect Tasmania’s forests and Tasmanian Devil habitats. Check out the work of the @wilderness_aus

#TasmanianDevil #DevilDinnerParty #WildlifeConservation #Biodiversity #EcoWarriors #NatureCleanupCrew #SaveTheDevils #TasmaniaWildlife #ProtectWildlife #DevilConservation #DevilLove #NotSoDevilish #NatureLove #EcoFriendly #ConservationMatters #UniqueWildlife #EndangeredSpecies #SpeakForTheDevils #NatureIsAmazing #WildlifeProtection #TasmanianCulture #biodiversity #tasmanian

(@thebeats_org @midjourney, adobefirefly, @openai)

AI generated  Tasmanian devil wearing a broad brimmed hat and sunglasses on a beach. The hashtag #devil's dynasty is at the bottom of the picture.

Day #13

👑 Welcome to the ‘Devil’s Dynasty’! 🐾 These little Tasmanian warriors are fighting a big battle against the deadly Devil Facial Tumour Disease (DFTD). But guess what? They’re showing remarkable resilience, evolving, and giving us hope for their survival! 🎗️

Through their struggles, they’ve earned their crown and are proudly holding their place in Tasmania’s unique biodiversity. Their dynasty is a testament to survival and adaptation in the face of adversity. 👊💚

But they still need our help to continue their fight. Together, we can ensure that the ‘Devil’s Dynasty’ thrives! 🎉 🏁

Make a donation or run a fundraiser for the Save the Tasmanian Devil Appeal to raise funds for vital research! #savethetasmaniandevilappeal

#DevilsDynasty #SurvivalChampions #TasmanianDevils #DFTD #Resilience #Conservation #Biodiversity #WildlifeWarriors #EndangeredSpecies #HelpingHandsForDevils #TasmaniaWildlife #EcoAction #FundraisingForDevils #biodiversity #savethetasmaniandevil #savethetasmaniandevilprogram

(@thebeats_org @midjourney, adobefirefly, @openai)

AI generated  Tasmanian devils in singing in a chorus, wearing red robes. A hashtag #devil's chorus is at the bottom of the picture.

Day #14

🎶 Ever heard the ‘Devil’s Chorus’? It’s the unique array of sounds Tasmanian devils make as part of their communication – not a threat, but a devil dialect that makes them truly one-of-a-kind! 🐾

These vocalisations can range from growls to screams, forming an important part of their behaviour, especially during communal feeding or mating rituals. It’s like a symphony in the wild, a call-and-response that echoes through the Tasmanian forests. 🌳🎵

We can all play a part in keeping this ‘Devil’s Chorus’ alive and loud. How? By adopting a Tasmanian devil through conservation organisations. Your adoption will help support critical work, ensuring that this unique marsupial species continues to thrive in its natural habitat. 🤝💚

As a bonus, you’ll receive regular updates on your adopted devil – a little bit of wild delivered straight to your inbox. 💌 Let’s make the ‘Devil’s Chorus’ our favourite kind of music! 🙌🎶

#DevilsChorus #TasmanianDevil #AdoptADevil #WildlifeConservation #SpeakDevil #MarsupialMagic #UniqueWildlife #ConservationHeroes #EndangeredSpecies #NatureLovers #TasmaniaWildlife #EcoWarrior #BiodiversityBoost #SaveTheDevils #NatureHarmony #Biodiversity #FundraisingForDevils #DFTD

AI generated  Tasmanian devils in singing in a chorus, wearing red robes. A hashtag #devil's chorus is at the bottom of the picture.

Day #15

🎶 Ever heard the ‘Devil’s Chorus’? It’s the unique array of sounds Tasmanian devils make as part of their communication – not a threat, but a devil dialect that makes them truly one-of-a-kind! 🐾

These vocalisations can range from growls to screams, forming an important part of their behaviour, especially during communal feeding or mating rituals. It’s like a symphony in the wild, a call-and-response that echoes through the Tasmanian forests. 🌳🎵

We can all play a part in keeping this ‘Devil’s Chorus’ alive and loud. How? By adopting a Tasmanian devil through conservation organisations. Your adoption will help support critical work, ensuring that this unique marsupial species continues to thrive in its natural habitat. 🤝💚

As a bonus, you’ll receive regular updates on your adopted devil – a little bit of wild delivered straight to your inbox. 💌 Let’s make the ‘Devil’s Chorus’ our favourite kind of music! 🙌🎶

#DevilsChorus #TasmanianDevil #AdoptADevil #WildlifeConservation #SpeakDevil #MarsupialMagic #UniqueWildlife #ConservationHeroes #EndangeredSpecies #NatureLovers #TasmaniaWildlife #EcoWarrior #BiodiversityBoost #SaveTheDevils #NatureHarmony #Biodiversity #FundraisingForDevils #DFTD

#Sealife

AI generated picture of a seahorse riding a lawnmower underwater cutting seagrass. A hashtag #horsepower is at the bottom of the picture.

Day #16

🌊🐴 This week we’re spotlighting the captivating creatures such as the White Seahorse, a precious part of our Aussie oceans. But these adorable marine critters are under threat – their homes are disappearing. 🏠🚫

These homes aren’t just any homes. They’re verdant seagrass meadows, vital to our marine ecosystems. Seagrass is much more than underwater vegetation. It’s a biodiversity hotspot, a nursery for juvenile fish, a food source, and a carbon sink. 🌱🐠

But, the underwater rainforests that our White Seahorses call home are vanishing due to pollution, climate change, and destructive human activities. This loss isn’t just a blow to the seahorses; it threatens the health of our oceans. 😢🌊

Join us in our mission to protect these enchanting creatures and their critical seagrass habitats.

Make a Clean Sweep: Participate in a beach cleanup. Every piece of rubbish removed is a step towards healthier seagrass meadows. 🏖️🗑️

Together, we can ensure the survival of our beloved White Seahorses and safeguard the future of our oceans! 🌊🐴💙

#WhiteSeahorse #Seahorse #SeagrassSaviour #OceanConservation #MarineLife #AustralianWildlife #SeahorseHero

AI generated picture of two sea lions sunbathing on towels. A hashtag #sealofapproval is at the bottom of the picture.

Day #17

🌊🦭 It’s time for our #SealOfApproval and today we’re featuring the charming, yet endangered, Australian Sea Lion. These ‘lions of the sea’ are unique to South and Western Australia, lounging on sandy beaches and frolicking in the waters. But, they need our help.

🌊🦭🆘 Australian Sea Lions are currently listed as endangered, with their numbers sadly declining. This is mainly due to historical hunting, entanglement in fishing gear, habitat degradation, and limited food resources. 🏭🚫

But here’s the good news! We can turn the tide and give them the seal of approval they deserve. Here’s what we can do:

1️⃣ Check out and donate to the Conservation Council SA Seal Lion appeal.

2️⃣ Respect their space and avoid disturbances when visiting beaches where they are present. 🏖️

3️⃣ Support sustainable seafood choices to prevent overfishing of their food sources. 🐟♻️

4️⃣ Participate in beach clean-up initiatives.

Join us in giving these adorable creatures the thumbs up they deserve! 👍 Let’s ensure the Australian Sea Lions can continue to sunbathe without a care on their favourite beaches. 🏖️🌞

#SealOfApproval #AustralianSeaLion #MarineConservation #EndangeredSpecies #ProtectOurOceans #RespectNature #BeachCleanup #SustainableSeafood

#sealions #sealion #seals #seal #wildlife #sealionsofinstagram #nature #ocean #animals #sealsofinstagram #sealife #biodiversity

AI generated picture a southern bluefin tuna with jet engine as part of its body in the ocean. A hashtag #bluefinburnout is at the bottom of the picture.

Day #18

Did you know the Southern Bluefin Tuna is a speed demon of the ocean, much like a jet engine in full throttle? But the fast-paced life isn’t just about fun for these remarkable creatures – it’s a survival strategy.

Sadly, due to overfishing and climate change, our turbocharged friends are experiencing a real ‘Bluefin Burnout’. 😢 Their numbers are rapidly decreasing, and if we don’t take action soon, we might lose this amazing species forever.

That’s where initiatives like the NSW Department of Primary Industries Game Fish Tagging Program come in, offering vital research to help conservation efforts. This program tags and tracks tuna, providing invaluable data on their habits and movements.

Want to help prevent this #BluefinBurnout? You can get involved by supporting sustainable fishing practices and spreading awareness about the critical status of these magnificent marine creatures.

Consider making a pledge to only buy sustainably sourced seafood, or better yet, reduce your seafood consumption. 🍣✅ You can also support programs like DPI’s to help gain more knowledge about these incredible creatures.

🌏 Let’s help keep our oceans’ jet engines running! 🌊

#SouthernBluefinTuna #SustainableSeafood #OceanConservation #MarineLife #EndangeredSpecies #SaveTheTuna #bluefintuna #fishing #tuna #yellowfintuna #bluefin #offshorefishing #fish #sportfishing #fishinglife #bal #sushi #saltwaterfishing #bigfish #mahimahi #saltlife #sea #biggamefishing #sashimi #bluefintunafishing #offshore #fishingtournament #catchandrelease #stripedbass #marlin #fishingtrip

AI generated picture of a set of baby turtles going down a slippery dip on a beach while the sun is setting over the ocean behind them. A hashtag #gameofturtles is at the bottom of the picture.

Day #19

🐢 Let’s champion the epic journey of the Flatback Sea Turtles!

Born on our Aussie beaches, these little champions dash to the ocean against all odds. But, like any game, there are rules! 🏁

Rule 1️⃣: Beaches are their boardgames! 🏖️ We must protect these nesting grounds from pollution and disturbances.

Rule 2️⃣: Dark is the charm! 🌚 Bright lights can confuse hatchlings, leading them away from the ocean. So, let’s keep beachfront lighting to a minimum!

Rule 3️⃣: Mind your step! 👣 Baby turtles are tiny and easily crushed. Always be cautious while on turtle nesting beaches.

Let’s play fair and square and help these marine marvels win at the game of survival! 🏆

Will you join the #GameOfTurtles? 🎮 Share this post and spread awareness! Let’s #PlayItSafeTurtles. Every share, every like, every action counts! 🔄

#FlatbackSeaTurtle #ProtectOurBeaches #TurtleTwister #FunButFlatback #ConservationHeroes #TurtleTrouble #SaveOurSeaGames #AussieWildlife #EndangeredSpecies

#seaturtle #seaturtles #turtle #turtles #seaturtles #ocean #endangeredspecies #marinebiology #turtlepower
#turtlesofinstagram
#savetheturtles #seaturtles
#turtlebeach

AI generated picture of two fairy penguins in medieval attire holding hands with an intricate ice castle in the background.  A hashtag #fairytail is at the bottom of the picture.

Day #20

Once upon a time, in the pristine waters of Australia, lived the smallest of all penguins, the Fairy Penguin 🐧✨.

These adorable, blue-feathered creatures lived their lives freely in their coastal homes, a true #FairyTail of the animal kingdom.

But, as in every fairy tale, there’s a villain. In our story, it’s the impact of human actions 😔. Pollution, domestic pets in critical habitats, overfishing, and habitat destruction threaten to turn this fairy tale into a nightmare.

But fear not, you can be the hero in this story! 🦸‍♀️🦸‍♂️ Participate in beach cleanups 🏖️, become a volunteer penguin watch beach warden, reduce plastic use, and support local conservation projects and donate to local charities.

Let’s turn the #FairyTail around for these petite penguins, for no tale should ever end in tragedy 📘🌟.

@phillipislandNP @fnpwaustralia @penguinfdn

#FairyTailEndangered #FairyPenguin #AustralianWildlife #ConservationHero #penguinlover #penguinstagram #penguins🐧 #penguinlife #babypenguin #penguinsofinstagram #emperorpenguin #penguin🐧

#fairypenguins #melbourne #australia #littlepenguins #penguinsrock #littlepenguin #phillipisland #birdsofinstagram #penguinsofinstagram #savethepenguins #kingpenguin #biodiversity