Carbon neutrality of low-cost telco Belong relies almost solely on buying overseas offsets, and how an Institute of Public Affairs fellow misread the Great Barrier Reef

Telstra’s low-cost mobile and internet company Belong is in the middle of a nationwide advertising campaign that is memorable for its imagery of a sliced-off bloodless thumb crawling up a snow-driven mountain.

“The average Australian is estimated to scroll the height of Everest on their phone every month. That’s why we proudly offset our network emissions,” the advert declares.

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